About AutomotiveTouchUp.com


Humble beginnings sometimes lead to bigger and better things. It may be a cliché but it is true in all walks of life, especially in business. Take for example car paint. More specifically, touch up paint. What starts with a few people in a small garage mixing precise, small bottles of specific color codes for local car lots and detailers can quickly turn into something else altogether. In 2002 ATU was born and easy access to the car paint you needed was a reality online. All we needed was your OEM color code. Since then, we have helped hundreds of thousands of customers restore their vehicle back to its factory finish.

With a longstanding history of mixing our own proprietary formulas for body shops and collision centers, ATU has grown to become the nation's leading provider of specialty automotive aerosol spray paint, touch up bottles, touch up paint pens, and more. From our state-of-the-art facility in New Orleans, the ATU team coordinates a precision driven process for the formulation of 60,000 original OEM colors. Employing over 300,000 custom mixed formulas and pharmaceutical grade scales calibrated to precise tolerances, ATU modifies each color by using only the highest quality auto paint from the most credible names in the business. Car paint is what we do, and we do it well.


Our company is here for a reason. It isn't complicated. Our cars matter to us, and so do yours. Not much thought is given to our car paint until we notice something wrong with it. There was a time when your only option in the event of damage to your car's finish was a trip to the body shop. We all know one thing for certain about this experience. It isn't going to be cheap. No matter what the damage, your wallet is going to take quite a hit. We aim to help our customers restore and repair their vehicle themselves, and to make it affordable to do so. You should not have to break the bank to get your car looking its best. We offer numerous options for you to get your car paint back to the original finish, and for you to have pride in knowing you did it yourself. Whether there are dings, rock chips, scratches, or even larger jobs you can handle it. It might seem like a tough task, but we'll provide everything you need. You'll just need your color code and the desire to save some money.


Each product ATU offers has been designed for the sole purpose of making it as easy as possible to do the job right, and most ATU components are custom specified to perform at the highest level possible. Your car paint is important to you, so it is important to us. It isn't that these technologies are unavailable to our competitors, but they do cost more. Using the highest quality toners and pearls has been our commitment since day one. Some companies may not have the same standards in this area. We just happen to think the superior results are worth the additional investment by us.

The brush inside every cap of our 1/2 oz. and 2 oz. touch up paint bottles features a special filament that is soft, angle cut, and solvent resistant. Our proprietary clear coat formulation sets the industry standard for gloss quality and ease of use. You will have no problem fixing rock chips and other small damage. Our custom paint pens will give you the tools needed to handle small damage like scratches and small scuffs with relative ease. For jobs a bit larger, opt for our custom-made aerosol cans. ATU's pro-grade aerosol spray tip delivers a gentle, finely atomized, even spray fan that is as close to spray gun quality as possible. Car paint doesn't need to be intimidating or difficult, and we'll be here for you if you need any help along the way.


ATU operators are standing by to take your calls. If you prefer, submit a ticket using our "contact" link for a prompt response to any and all questions. Experienced and knowledgeable ATU staff members take time to get it right answering whatever questions our customers have in as timely a fashion as possible. Some competing online automotive paint suppliers don't even take the time to answer a phone call, much less provide a workable solution or insight into how to resolve a potential problem with your car paint. Thanks to our resourceful site and staff, exclusive color match guarantee, and unrivaled OEM color code database, you can rest assured your car will look great when you put your trust in ATU.


Here are some other websites related to AutomotiveTouchup that might interest you. Feel free to stop by! Thanks.

Microfinish LLC - Our umbrella company.

Industrial Paint - Industrial touch up Paint custom filled in aerosol spray cans.